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E3 2011 Recap the Hits and Misses – Sony Vita, Wii U, and More

E3 2011 is done and over with, but the fun of speculating about the big reveals of the event and analyzing fine details of systems and games that won’t see the light of day for months, if not years, is just beginning! The Los Angeles Convention Center bore witness to some mostly anticipated announcements and a few real surprises. Here are some of the highlights and lowlights from the show. apocalypse ignite. Like the Wii unveiling of 2005, the console itself took a backseat to the controller – a large handheld device sporting a 6.2” touchscreen, with dual analog sticks, trigger and shoulder buttons, and face buttons and a D-pad that resemble those of the DS line. For a controller, it has an awful lot of functionality – you can choose to play your game on the controller itself, use it as a motion device – you can apparently even make video calls with it!

Hit: The touchscreen controller is a lot lighter and more comfortable than it looks, and the ability to continue playing a game on your controller if someone else needs the TV is pretty cool. There’s tons of potential here, but…

Miss: Will that potential be fully realized, unlike the Wii? Also, what we don’t know – pricing and online service – are going to be make or break the Wii U, particularly the latter. After all, hordes of Nintendo fans are still trying to cope with the crushing disappointment that was online Super Smash Brothers Brawl.

The Wii U will be 1080p capable, and is rumored to be more powerful than the Xbox 360 and the PlayStation 3. Nintendo remained tight-lipped on the official specs, but AMD is making the GPU , and the CPU is based on technology used in Watson, the genius supercomputer that ran Ken Jennings out of  Alex Trebek’s house a while back.

Hit: More power means more third-party interest, and more incentive for the ‘hardcore’ gaming crowd to come back into the fold. Also, that Zelda tech demo looked fantastic!

Miss: As for the other games announced for the Wii U – it was later revealed that Nintendo used XBOX 360 and PS3 footage in some of their montages, because Wii U footage doesn’t exist yet. Not a good look.

Sony’s Next Generation Portable was officially outed as the PlayStation Vita , a new version of the PSP that features touchscreen controls and dual analog sticks. There will be a 3G compatible version, and is backward compatible with all PSP games. PS3 games might even be ported to the PS Vita, including saving compatibility between both devices. There’s no doubt the PS Vita can handle the bigger games – it’s a very powerful little machine. Also, at $250, and $300 for the 3G version, it’s coming in at less than what was expected. Not that it’s cheap, of course. It should hit stores sometime early 2012.

The iPhone Distracts Viewers From TV Advertising - Review Specs ...

The iPhone Distracts Viewers From TV Advertising – While Apple has become the brand many devices in the world and its new platforms for new forms of advertising, the other ‘iPhone seems to start to cause problems for Advertisers. Strange statement? Without a doubt. The “king of the smartphone” not to take this action interfering directly, but it was found that its owners, while watching tv, we would gladly distracted from the thousand Applications available to escape the boredom of breaks.

The news is not invented, is what emerged from a study conducted by IPG Media Lab and YumeThat although it involved only 48 people, did not leave out any aspect in the analysis. The subjects were monitored for half an hour while they were in front of the screen, 94% of them are distracted at least once and more than 60% of viewers did to control your iPhone .

This, of course, would happen during commercial breaks, downtime, but short, easily easily filled by the speed with which access to information from a smartphone, Social Network or to any application . Finally, it was found that men to be more prone to distraction than women. Now it’s up to advertisers to invent something new, but in general this is another blow to the traditional media are forced to endure.

Plunkett's Advertising and Branding Industry Almanac 2007 (E-Book), 1-59392-423-2

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