Union ad celebrates great moments of denial - mUmBRELLA
The other night I found myself re-watching an episode of Mad Men. It’s easy to get sucked into their fictional stereotype of the ad world. Well dressed, slick haired and quick witted, Don Draper is all old-school allure as he lays the Carousel spiel on Kodak. “It takes us around and around, and back home. To a place where we know we are loved,” Draper delivered.
Five tips for making it to Madison AvenueThere are many bad TV ads out there. But the worst of all has to be the RACV member benefits ad. What makes this ad so bad? It fails on nearly every level. But most importantly, it unknowingly mocks the very people it is trying to attract.
The world's 15 best TV ads of 2011This weekend, the Cannes Film Lions jury revealed its choice for the best TV ads of the last 12 months. There was one grand prix and 14 golds.
For those of you who missed it, we teamed up with Save the Children and Deakin University to run an experiment at Mumbrella360 to identify the most effective way to change behaviour using behavioural change and decision making principles (boring for some interesting for others). It was a fun way to put into practice, and demonstrate the power of some of the principles that change behaviour.
Do better retail advertising, or don't do it at allIn this guest posting –
Having worked in agencies, I know there is one type of brief creatives always avoided: anything with the word ‘retail’ in it. If it related to a sale or a clearance or involved a percentage off, the view was it would be tedious and contribute zero to your folio. And you could always tell such a brief was floating around because suddenly even the slackest creative looked flat out on other things.
Seven secrets to selling your agency
We came, we saw, and it turns out that we believe. A huge thank-you to everyone who attended today’s Manifesto session at Mumbrella360. Around 200 delegates debated and discussed a range of topics and produced the following ‘we believe…’ statements.
They are the start not the end of a journey, and it would be great to continue the debate via comments below and on twitter using the hashtag #manifesto. Comments, ideas, and suggestions for improvements and re-iterations are welcome and required. It’s our manifesto – how we use it is up to us.
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